In this episode of Reinventing Beauty, we sit down with Joshua Sturma—owner of Hatch'd STL and one of South City's favorite brunch spots—to talk about the unexpected parallels between the beauty industry and hospitality.

Josh shares his journey from working in restaurants at 15 to becoming a local small business owner known for both incredible food and a warm, people-first approach. We dive into the realities of entrepreneurship, building loyal clientele, leading a team, and the power of showing up as the face of your brand—whether you're behind the chair or behind the line.

Whether you're a salon owner, stylist, restaurant lover, or small business dreamer, this episode is full of insight, laughs, and real talk.

If you're a small biz owner or just love a good story, this one's for you.

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